• With the NBA salary cap rising to unprecedented heights, the variance in possible salaries for NBA players is greater than ever.  As such, a player’s representation choice can mean the difference in tens of millions of dollars over the course of any given contract and 100s of millions of dollars over the course of a career.  PRIORITY SPORTS believes in standing with our clients to help them build careers from the ground up, through all of the ups and downs, to ensure not only the most lucrative contracts, but also maximum career longevity.
  • For over 30 years, Priority Sports has utilized our relationships throughout the NBA, negotiating expertise, analytical thinking, and expert knowledge of the Salary Cap and NBA Collective Bargaining Agreement to negotiate some of the most creative and favorable player contracts in NBA history.  Specifically, since 2014, Priority has negotiated over $660 million in guaranteed contracts for our NBA clients.  During the summer of 2016 alone, Priority Sports capitalized on the rising salary cap for the 2016-17 season by negotiating over $400 million in guaranteed contracts.
  • Noteworthy contracts negotiated in the last three years include:

-        Gordon Hayward: 4 years, $63 million

-        DeMarre Carroll: 4 years, $60 million

-        Bradley Beal: 5 years, $127 million

-        Miles Plumlee: 4 years, $52 million

-        Jon Leuer: 4 years, $42 million

-        E’Twuan Moore: 4 years, $34 million