Coaches, Front Office & Broadcasters

At Priority Sports the partnerships we build with our clients are designed to position them for the best chance of success in the industry.  The newly formed Coaches, Front Office & Broadcasters Division headed by former New York Jets GM, Mike Tannenbaum, is dedicated to overseeing the contract negotiation and representation of football and basketball coaches for both professional and collegiate sports, NFL and NBA front office executives as well as the agency’s broadcasting operations.  Priority Sports now has three agents with NFL front office and Management Council experience. Tannenbaum has personally been a part of three NFL Head Coach searches and interview processes and hired over 100 assistant coaches in his career.

Before coming to Priority Sports Mike Tannenbaum was hired by the New York Jets in 1997 as Director of Player Contract Negotiations and worked his way up to become the youngest GM in the NFL at the time of his hire in 2006.  His tenure as GM was one of the most successful in franchise history.  From 2006 – 2012, the Jets had an overall record of 61-58, reached the playoffs three times, and reached the AFC Championship game in back to back seasons in 2009 and 2010.  Tannenbaum is a graduate of the University of Massachusetts and also a cum laude graduate of Tulane Law School.


  • PRIORITY SPORTS has the highest client retention rate in the business.
  • PRIORITY SPORTS has a specialized staff to meet your every business need.
  • Every decision at PRIORITY SPORTS is made by us, without answering to any person other than our client.
  • Street & Smith’s Sports Business Journal listed PRIORITY SPORTS as the #1 independent sports agency in the country.