Succeeding in the
ever-changing college space

The new NCAA name, image, and likeness policy finally allows amateur athletes to monetize their personal brand. While the space is constantly evolving, we have not only been on the forefront of groundbreaking deals, but also continue to stay on top of new policies, trends, and best practices.

NIL DEALS

Alex Karaban x JBL

Chance Gray x Raising Cane’s

Bryce Hopkins x VKTRY

Marcel Reed x Alo

Ashlynn Shade x Powerade

Paulina Paris x Savage x Fenty by Rihanna

1/ 4

Navigating The Transfer Portal

We represent our college athletes with the same holistic, all-encompassing approach we bring to our professional clients. Every collegiate decision—including navigating the transfer portal—is guided by our deep understanding of the game, the evolving NCAA landscape, and unmatched credibility with coaches and key decision-makers. From start to finish, every move is evaluated through a single lens: what’s best for the client.

Collective and Revenue Share Agreements

We help navigate the world of NIL collectives and ensure that the companies and organizations partnering with yours match your overall brand and values.

Marketing and Endorsements

As a full-service agency, we pride ourselves on the strength of our marketing department. Building a portfolio of sponsors who align with your values and raise your profile is of the utmost importance. Our in-house marketing team has decades of experience and the individual networks to connect with any company in the global marketplace. Each client is the CEO of their own brand and sets the direction that our marketing team strives every day to accomplish.

Public Relations and Social Media

PR is integral to developing a personal brand. We want the world to know our clients as well as we do and work every day to find the best outlets and platforms to share their special personalities as widely as possible. We are able to do that through planning, developing and implementing unique PR opportunities designed to fit each client.

pagination

testimonials

“Since joining Priority, my experience has been great, being able to create relationships with all of the people there and being able to talk ball. I really appreciate how they look out for me and reach out after my games and truly connect with you individually.”

Braden Smith

“I would pick Priority over and over again. I don’t regret my decision at all. They have been a great help to growing my personality and overall my game and growing who I am as a person. Being able to work with so many different people has been amazing. It has opened my world to a lot of different things.”

Chance Gray

“The day I joined Priority it felt like I joined a family. Everyone on the staff is always a call away and wants to be there to help. Having a support system like that off the court makes it easier to perform on the court!”

Bryce Hopkins

“Joining Priority was one of the best and most important decisions I have made. The relationships I have with everyone at Priority have been one of a kind and genuine. They always reach out asking if I need anything and support me through every game."

Alex Karaban

“It’s definitely like a family connection. I feel like I chose the right agency, talking to Dakota made it feel like I was at home. Priority has been very good to me."

Kelis Fisher

“Signing with Priority has easily been one of the best choices I’ve made in my career. The support is real, and the relationships I’ve built here go way beyond basketball. Whether it’s checking in before a big game or making sure everything’s handled off the court, they’ve always been there. It’s rare to find people who care like this.”

Rashad King